Last updated: 11/11/2025
This Privacy and Cookie Policy explains how Rightcardus collects, uses, shares, and protects information when you visit our website.
By using the site, you agree to this Policy and to our Terms of Use. To learn more about our mission and editorial standards, visit About Rightcardus. If you have questions or requests, please reach us via Contact.
Who We Are
Data Controller: Rightcardus, United States.
How to reach us: Use Contact for privacy inquiries. If you reside in the EEA/UK and require a representative contact, reach out via Contact and we will provide the appropriate details.
Scope & Applicability
This Policy applies to the Rightcardus website and any features, content, or communications we control. It does not cover third-party websites, apps, or services we link to, or content we embed (e.g., videos, widgets). Your use of the site is also governed by our Terms of Use.
Personal Data We Collect
Information You Provide
- Messages and inquiries you send via Contact.
- Comments or user-generated content (if enabled).
- Preferences you set in our cookie banner or CMP.
Information Collected Automatically
- Device, browser, and operating system information.
- IP address, general location (country/region), language, timestamps, and referring URLs.
- Page views, scroll depth, session duration, and similar interaction data.
Cookies, SDKs & Similar Technologies
We use cookies, local storage, pixels, and tags to operate the site, understand performance, remember preferences, and support advertising and analytics as described below.
Information from Third Parties
We may receive aggregated or pseudonymous information from analytics providers and advertising technology partners to measure performance, detect fraud, and improve our services.
Sensitive Data
We do not intentionally collect sensitive personal data (e.g., health, biometric, precise geolocation). Please do not submit such information via Contact.
How We Use Personal Data
- To operate, secure, and maintain the site.
- To respond to messages and support requests.
- To personalize content and remember preferences (e.g., language, cookie choices).
- For analytics, measurement, debugging, and reporting.
- To prevent fraud, abuse, and security incidents.
- To comply with legal obligations and enforce our Terms of Use.
Legal Bases for Processing (EEA/UK)
Where GDPR/UK GDPR applies, we rely on:
- Consent: for non-essential cookies and certain analytics/advertising purposes.
- Contractual necessity: to provide requested services or responses.
- Legitimate interests: to run, secure, and improve the site in ways that do not override your rights.
- Legal obligation: to comply with applicable laws and requests.
Cookies & Tracking Technologies
What Cookies Are
Cookies are small files placed on your device that store settings and identifiers. Similar technologies (e.g., local storage, pixels) serve related purposes.
Types of Cookies We Use
- Strictly necessary: required for basic site functionality and security.
- Functional: remember preferences (e.g., cookie choices).
- Performance/analytics: measure traffic and site usage.
- Advertising/measurement: enable ad delivery, frequency capping, brand safety, and non-sensitive personalization where consented.
Cookie Duration
- Session cookies expire when you close your browser.
- Persistent cookies remain until they expire or you delete them.
Managing Preferences via CMP (Consent Mode v2/TCF 2.2)
Our cookie banner/CMP lets you accept, reject, or customize non-essential cookies and vendors. When required, we use Google Consent Mode v2 to respect your choices for advertising and analytics. You can revisit preferences at any time via the banner (where available).
Browser Controls, Do Not Track & GPC
Most browsers allow you to block or delete cookies. We honor applicable signals like Global Privacy Control (GPC) where legally required. “Do Not Track” is not consistently honored across the web; use the CMP and browser tools for best results.
Analytics
Google Analytics 4 (GA4)
We use GA4 to understand how our site is used. GA4 collects pseudonymous identifiers, device and event data. We may enable features such as event tracking and aggregated reporting.
Data Retention & IP Practices
GA4 retention settings are limited to what we need for analysis. Where available, IP addresses are processed transiently and not stored as full IPs in GA4 reports.
Opting Out of Analytics
Use the CMP to disable analytics cookies where available, adjust your browser settings, or use Google’s opt-out mechanisms.
Data Sharing & Recipients
Service Providers/Processors
We share data with vendors who provide hosting, security, analytics, measurement, content delivery, and support services under contracts that restrict use of data.
Analytics & Advertising Partners
We may share limited pseudonymous data with analytics and ad partners to serve, measure, and improve content and advertising, subject to your consent and local laws.
Legal Requirements
We may disclose information to comply with law, respond to lawful requests, enforce our Terms of Use, or protect rights, property, and safety.
Business Transfers
If we undergo a merger, acquisition, or asset sale, your information may be transferred as part of that transaction, subject to this Policy.
Your Privacy Rights
EEA/UK (GDPR)
You may have rights to access, rectify, erase, restrict, or object to processing; to data portability; and to withdraw consent at any time. You also have the right to lodge a complaint with a supervisory authority.
California (CPRA/CCPA)
California residents may request to know, access, delete, and correct personal information; opt out of “sale”/“sharing” for cross-context behavioral advertising; and limit use/disclosure of sensitive information where applicable.
Nevada
Nevada residents may opt out of the sale of “covered information” as defined by Nevada law.
Other Regions
Local laws may provide additional rights. Use Contact to exercise your rights.
Exercising Your Rights
- Submit a request: Use Contact and specify your jurisdiction and the right you wish to exercise.
- Verification: We may request information to verify your identity and authority (e.g., for authorized agents).
- Timeframes: We aim to respond within legally required periods and will explain any denials or extensions. Appeals processes are provided where required by law.
Data Retention
We retain personal data only as long as necessary for the purposes described in this Policy, including security, legal, and reporting obligations. Typical examples:
- Cookie identifiers: per each cookie’s stated duration.
- Server logs: short, security-focused retention unless needed for investigations.
- Communications: retained as needed to address inquiries and maintain records.
Data Security
We use administrative, technical, and physical safeguards appropriate to the nature of the data. No method of transmission or storage is 100% secure; use caution when sharing information online.
International Data Transfers
If you access the site from outside the United States, your data may be processed in countries that may not provide the same level of protection as your home jurisdiction. Where required, we use approved transfer mechanisms (e.g., Standard Contractual Clauses) and additional safeguards.
Children’s Privacy
Our site is intended for a general audience and not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided data, please notify us via Contact and we will take appropriate steps.
Third-Party Links & Social Features
Our site may include links to external websites, embedded content, or social widgets. We do not control third-party practices. Review their privacy policies before engaging.
Changes to This Policy
We may update this Privacy and Cookie Policy from time to time. The “Last updated” date reflects the most recent changes. Material updates will be highlighted on this page or communicated as required. Continued use of the site after changes signifies acceptance.
Contact Us
For Privacy and Cookie Policy questions, rights requests, or complaints, please reach us via Contact. For site terms, see our Terms of Use. To learn about our editorial approach, visit About Rightcardus.